The Power Of Creation & Innovation

Everyone wants to run something.

Let’s be honest. There aren’t many things better than knowing that you are the best at something, or the satisfaction that comes with ownership. Even the most humble person can admit: it feels good to be the boss.

The problem, however, is that unfortunately, many young people do not see the importance or value in creating opportunities for themselves. It’s sort of like a laziness disease. Most of us have had things placed in front of us since we were born, so the concept of really working for something is foreign. I don’t blame it all on us, though. We live in a microwave minded society. Everything has to happen NOW. Music, Money, Jobs…everything needs to happen instantaneously, otherwise it’s the end of the world as we know it.

Take entertainment as an example. Kids are presented with images of celebrities every day. Be they singers, dancers, models, actors or reality stars, the predominant profession that kids are exposed to are the ones that normally generate the most accolade. Truth be told, most of us are attracted to being in the forefront. We established that earlier in the post. Contrary to popular belief though, it is those who have ownership of the ideas, songs, and scripts that really retain the power, which in turn place them in the more lucrative positions.

That’s why it is EXTREMELY important for people of all cultures to take leadership and creative roles in the production of their image. We all have stories to tell, and the best people to tell them, are us. We see it everyday. Anyone can put their face on something and ride the wave of fame, but the minute a new attraction arises, those 15 minutes of fame are up. If you own your brand, and create your content, you have the power to keep yourself relevant, with something innovative.

President Obama even touched on it last night in his State of The Union Address. America as a whole has fallen behind other world powers in the area of creation and innovation. The improvement starts at home…with each of us. Some of the most successful people in the world have become the people they are not by waiting for someone to give them a shot, but by creating their own opportunities to showcase the unique gifts that they were blessed with (see Oprah, Steve Jobs, Mark Zuckerberg, etc.)

If you own a home, and you don’t like the way it’s decorated, you don’t walk down your stairs and say “I HATE THE WAY THIS HOUSE LOOKS” and expect it to change on it’s own…especially if you have the means to do something about it. The same concept applies in every area of life. If you don’t like the show, write a better one. If you don’t like the music, write a different song. If you don’t like the way you’re being represented in the media, create your own avenue for sharing information. Nothing is out of reach. Especially today, when we have access to most of the tools we need to be successful at our fingertips. The internet really takes away all excuses for not being great. You can’t sit back and just wait for stuff to happen. Faith without works is dead, right?

The final point is: you have to begin to understand and teach those younger than you, that we have the power to change the world around us, but anything worth having will not come easy. Innovation, in essence, is the ability to see change as an opportunity, instead of a threat. The question is what will you do with your opportunity?

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